Competition Claim Against Google: For abusing its dominant position in the search advertising market.
Any business that paid Google, directly or through an agency, for search advertising displayed in the UK between 1 January 2011 and 15 April 2025, may be entitled to compensation as part of a new collective legal action.
We are bringing an opt out case against Google and its parent company Alphabet LLC for abusing its dominant position in search advertising. We believe that thousands of companies across England and Wales were overcharged by Google, who had abused their dominant position in the market to reduce competition.
“Competition law can have a significant impact on businesses and consumers, particularly where anti-competitive practices affect pricing, market access or commercial decision-making. Our team brings together legal and commercial expertise to investigate complex competition issues and pursue claims where there is evidence of unlawful conduct.”
Duncan Hedar | Partner & Head of Competition
At KP Law, we represent clients in group actions with the innovation, resources and expertise needed to take on complex cases. Our competition specialists have more than 50 years of combined experience, making us one of the most experienced multi-claimant law firms in the UK. Working alongside leading barristers and legal experts, we provide the highest standard of support while leveraging the resources and global expertise required to pursue challenging claims successfully. With offices in London, Liverpool, Manchester and Birmingham, supported by technology that enables us to serve clients across England and Wales, we combine national reach with a modern, client-focused approach. By using innovative technology, operating on a no-win, no-fee basis, and keeping the process straightforward and hassle-free, we make accessing expert legal representation as simple as possible.
The Competition Appeal Tribunal (CAT) has certified collective proceedings against Google on an opt-out basis, rejecting Google’s argument that the claim should proceed on an opt-in basis.
KP Law has filed an application for a collective proceedings order with the UK Competition Appeal Tribunal. KP Law is acting for AGC Collective Actions Limited, which is bringing a claim against Google on behalf of UK advertisers for alleged abuse of Google’s dominant position in online display advertising. About
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